Mineral Water - Sales for B2B?
As a Mineral Water company what kind of businesses should I be selling my products to?The brand I am owning is aimed more at the up-market. I allready thought around airlines and hotels.
Answers: I would hit large directive firms, accounting, engineering, advertising, and consulting firms - any business who routinely have clients in for visit, and are conscious of their own image. Wholesome products (organic, "second-hand goods free," and "natural") are going to be HUGE in 2008.
Have you considered private labeling the marine for other businesses?
Jim Cosgrove http://www.onefaithmarketing.com
What age-group is mass promotion directed at?
You sometimes hear that mass advertising is directed to a group of population with a mentality of--let's say--a 10 year behind the times? Is this true? If it's not, what age-group IS advertising directed at?Answers: You are right. Mass media hype is not aimed at age group but mass IQ which normally is assumed to be of seventh standard. (Meaning if you are have a message for masses it should enjoy ease of reading as if the IQ of reader is equal to child of seventh standard)
Most exposure is aimed at two groups -- young relations in their delayed teens to early 20s, because they enjoy disposable income and are usually easier to influence with flashy marketing campaign. The other group is women in their 30s and 40s because they kind most decisions on buying household items.
There's also niche marketing for products aimed at specific groups: commercials for medication and insurance are usually targeted toward older consumers, while alcohol commercials usually target men, basically to give two examples.
Advertising is directed at masses different age brackets and often for alike product.
Example of some would be - a 4x4 pickup will be directed towards men showing rugged, strong and heavy workload.
Dish wash detergent commercials/ads generally will involve the 'housewife' integer.
Soda commercials generally target the teen audience or youth.
It depends on the product what genre and or age group is individual targeted.
how can mass advertising be targeted to one age group? Think in the region of it - its MASS, meaning not restricted to one small group of individuals...meaning reaching as masses people as possible.
The best possible example of this is a billboard beside the busiest highway within NYC - how can this be targeted when the audience is anyone with at smallest one eyeball?
Its the message that is targeted, not the prevailing conditions when it comes to mass advertising.
Free Publications?
Does anyone know the process of getting a free publication dispay in a grocery store lobby etc.?Answers: Start by conversation with a store governor. If you can think of a passageway that your publication displayed in their store would mutually benefit their customers, you're surrounded by!
To your success,
Hank
http://www.hankwrites.com