Advertising Marketing Questions and Answers

What u say about the best type of brainstorming?




Answers: I like the Team Idea Mapping Method it uses the group and individula to come uo with the best idea.




Nominal group technique
The nominal group technique is a type of brainstorming that encourages all participants to have an equal say in the process. It is also used to generate a ranked list of ideas.

Participants are asked to write down their ideas anonymously. Then the moderator collects the ideas and each is voted on by the group. The vote can be as simple as a show of hands in favor of a given idea. This process is called distillation.

After distillation, the top ranked ideas may be sent back to the group or to subgroups for further brainstorming. For example, one group may work on the color required in a product. Another group may work on the size, and so forth. Each group will come back to the whole group for ranking the listed ideas. Sometimes ideas that were previously dropped may be brought forward again once the group has re-evaluated the ideas.

It is important for the moderator to have received training in this process before attempting to take on the moderating task. The group should be primed and encouraged to embrace the process. Like all team efforts, it may take a few practice sessions to train the team in the method before tackling the important ideas.

-- This technique is also used by therapist working with e.g. traumatized people. Maybe talking is not yet possible, but writing something is... even a simple line. The papers are put in the middle and redistributed at random. One can then write a comment or thought to what is already on the paper. e.g. :"My sister got shot in by a sniper in Sarajevo" Reply: "I can imagine that must be terrible. I lost my mother in a car accident and I survived." This can create a basis for reaching out, breaking out of isolation, find comprehension, feeling that other do understand, ... maybe even have solutions. e.g: "Yes, I suffered from the same so I put myself on sick-relief and went back to a place where I was happy as a child and lived there for 1 yr, doing stuff I liked to do when i was a kid... horsbackriding, ... until I was better and could feel the sun was also shining for me."


[edit] Group passing technique
Each person in a circular group writes down one idea, and then passes the piece of paper to the next person in a clockwise direction, who adds some thoughts. This is repeated until everybody gets their original piece of paper back. By this time, it is likely that the group will have extensively elaborated on each idea.

A popular alternative to this technique is to create an "Idea Book" and post a distribution list or routing slip to the front of the book. On the inside cover (or first page) is a description of the problem. The first person to receive the book lists his or her ideas and then routes the book to the next person on the distribution list. The second person can log new ideas or add to the ideas of the previous person. This continues until the distribution list is exhausted. follow-up "read out" meeting is then held to discuss the ideas logged in the book. This technique takes longer, but allows individual thought whenever the person has time to think deeply about the problem.


[edit] Team idea mapping method
This method of brainstorming works by the method of association. It may improve collaboration and increase the quantity of ideas, and is designed so that all attendees participate and no ideas are rejected.

The process begins with a well-defined topic. Each participant creates an individual brainstorm around the topic. All the ideas are then merged into one large idea map. During this consolidation phase, the participants may discover a common understanding of the issues as they share the meanings behind their ideas. As the sharing takes place, new ideas may arise by the association. Those ideas are added to the map as well. Then ideas are generated on both individual and group levels. Once all the ideas are captured, the group can prioritize and/or take action.


[edit] Electronic brainstorming
Electronic brainstorming is a computerized version of the manual brainwriting technique. It can be done via email. The chairman or facilitator sends the question out to group members, and they contribute independently by sending their ideas directly back to the facilitator. The facilitator then compiles a list of ideas and sends it back to the group for further feedback. Electronic brainstorming eliminates many of the problems of standard brainstorming, such as production blocking and evaluation apprehension. An additional advantage of this method is that all ideas can be archived electronically in their original form, and then retrieved later for further thought and discussion. Electronic brainstorming also enables much larger groups to brainstorm on a topic than would normally be productive in a traditional brainstorming session.

Other forms of electronic brainstorming could be browser based, client / server, or peer to peer related software.


[edit] Directed brainstorming
Directed brainstorming is a variation on electronic brainstorming (brainwriting) described above. It can be done manually or with computer technology. Directed brainstorming works when the solution space (that is, the criteria for evaluating a good idea) is known prior to the session. If known, that criteria can be used to intentionally constrain the ideation process. In directed brainstorming, each participant is given one sheet of paper (or electronic form) and told the brainstorming question. They are asked to produce one response and stop. At that point all of the papers (or forms) are randomly swapped among the participants. Each, then, has possession of someone else's form containing a single response. The participants are asked to look at the idea in front of them and create a new idea that is better than that idea on the first criterion dimension. For example, if the first criterion was "low cost" the participants might be asked to improve upon the idea in front of them by creating an idea that is lower in cost. The forms are then swapped again and respondents are asked to improve upon the ideas against the second criterion. The process is repeated for three or more rounds.

In the laboratory, directed brainstorming has been found to almost triple the productivity of groups over electronic brainstorming.Wikipedia

How do you start your own charity and how do you find sponsorship $$ for it?

Business


Answers: In South Carolina you need a special business license to be exact reveiwed by the attorney generals office.
To find sponsorship you necessitate to solicate by any form such as telemarketing, letters, or going door to door.

Is today's CNN website using subliminal ad to support candidate?

Can anyone with a marketing and/or political science circumstance take a spur-of-the-moment look at CNN's web site and report to me if they see an eye glasses want ad with someone who looks similar to Obama? If so, tell me if you expect advertisers are marketing using subliminal hints or if they just ponder site visitors are biracial? Or, conceivably there is a some association beside multi-culturalism and the future?


Answers: No. LensCrafters hold chosen a man and a woman who look like they could be from anywhere contained by the Americas. The advertising message is fundamentally clear - if you are a woman who wants specs, come to us; if you are a man who wants goggles, come to us!

The entirety of this site is protected by copyright © 2008. All rights reserved. RunEye.com