How to promote an existing product that unpopoluar? if your budget is 50 millions?
Answers: stage events across the country and combine with a TV campaign and a contest. The events will allow you to have one-to-one hands on communications with consumers to try and rebuild the product credibility. The TV and contest will generate excitement and get people out to the events. Bring a celebrity along to endorse it (just not Britney, unless its an anti-depressant medication).
TV, get it in a popular show (( As expensive as you can, I bet you will not be able to handle orders)),
Radio Ads, Radio shows
Contact Yahoo, Youtube, Myspace, Facebook, MSN depend on what kind of the customers you need,
the Last thing is the News paper
Q why is the product unpopular?
No matter how good the advertising some products just wont sell.
Maybe it is a fashon thing - without knowing the product or market sector it is very difficult to say.
There have been many stories over the years of big companies putting millions into marketing and then pulling the product because the public just dont want it.
If you search for "marketing failures" you will find many examples
What is the point of making unpopular product popular with that much money. Doesn't it a really a good idea to use that much money to create new product that can be popular easily like things the market really love.
Help! stipulation identify for my auto sector store!?
I am opening a Korean Auto parts store. please assist me think of a flawless name for my store. Something that race will know that we sell korea parts (Hyundai, Kia..ect) right away short using the word Korea in the term. (its taken)Answers: Part Master
Hyundai Part Master
Part Korean (not 'Korea', so allowable?)
Partly Japanese
Import and Customs
A Question About Radio Advertising?
What is the procedure for placing an advert in the radio? Must I contact the radio station directly or do I contact an media hype consultancy that deals within radio advertising?Thanks for your input.
Answers: You contact them and they will distribute out a sales rep.
They will own several packages to choose from.
you may wish to contact a professional radio buyer from an announcement agency. If you are purchasing a number of stations, you have need of expertise to determine how much share to give to what stations, determine how tons GRPs to purchase, pick stations, understand what the costs of the souk actually are (a sale person may not be representing true souk value and you will over-pay).
Radio sale people are some of the most untrusted within the industry, so unless you know someone you can trust, hire an experienced individual to act on your behalf and i guarantee you will pick up more money then what you own to pay for the consultant.
contact the radio directly and capture some quotes. they will always come down contained by price for a deal. running a competition on nouns will cost less than hoarding slots and try and get presenter natter ups that are free.
unless you are looking to buy a large amount of radio space, dont dissipate your time with a consultancy - they of late take 15% of your money anyway and you will other be able to negotiate equal deal.