New McDonald's commercial?
Someone else asked this question so I'm using his description. It be marked resolved but there's no bearing the answer given is correct. Can anyone help?Ok so here's a semi-accurate description/dialog of the mcdonalds commercial:
Talk in the order of low dollar
Man enters near dollar menu mcdonalds
dollar is looking good
Now the confusing quantity:
Frank: How are you fixin on fries owen?
Owen: I'm good frank.
Other guy: That's cold.
What does this scrounging? What is so cold about that grill? This commercial is driving me nuts...
Answers: "how are you fixed" is what he says. it technique he wants some and doesn't grasp any. peope who don't get what they want usually whine.
Yeah that commercial make no sense to me either. I'm glad i'm not the merely one.
How have marketing evolved over the recent past few years?
yeah.Answers: it hasnt really,its still the same concept,to gain information and erudition,usuall used to find out how a company can be improved etc etc. i dont regard this basis will ever adapt
I think the biggest cash is the increased use of 1 to 1 marketing. In the days of yore, marketers used to think nearly how to make their products appeal to the greatest number of citizens. Though that fundamental mission hasn't changed, they've leveraged the capabilities of the information age to takeover more information than ever about customers and their preferences. With the growth of the Internet as a environment for communicating marketing messages inexpensively to individuals, the opportunities for the adjectives will tie into uniquely tailoring marketing messages for each party.
What's the difference between demographics and psychographics when analyzing a group of people??
Answers: Demographics are things like: age, nationality, occupation, income, housing info (house or apt), etc. PSYCHOgraphics are things like: values, buying habits, social class (upper, middle, lower, etc) and things relating to psychological makeup.
Demographics divides groups into variables ( Age, gender, family size, Income, occupation, education, religion, race, generation, nationality)
Psychographics divides buyers into different groups based on social class, lifestyle, personality characterics
Eg on demograpics (Income): if a person can command a high income, most likely he would purchase a luxury watches or car.
Eg on demograpics (Age): age is also a good way of determintant, such as teens(12-19), there are tech savvy, wants the latest fashion, technological innovated, most likely they will purchase Ipod, High-end mobile phones & high graphics capabilities hardware.
Eg on Psychographic (Social Class) : lower class, working class, middle class & upper class, always related to income.
Lifestyle : achievers, strivers & survivors
Peronality : Compulsive, gregarious, authoritarian, ambitous