Advertising Marketing Questions and Answers

Do you know how to solve the following query engine optimization?

When you go to Yahoo or G00GLE, and go through for a keyword you will see the result (a link) with a description.

Example: When you survey CNN at Yahoo and G00GLE you will get the following descriptions.

At Yahoo:

CNN
Latest headline from CNN, the Cable News Network, including World, U.S., politics, business, entertainment, science, weather, and sports news.
www.cnn.com

At G00GLE:

CNN
CNN.com deliver the latest breaking word and information on the latest top stories, weather, business, entertainment, politics, and more.
www.cnn.com

I would approaching to know how can I add a description of my site approaching that. Please note that I already try
<meta name="Description" content=" "/>
But I notice that it does not work perfectly. In others, G00GLE does not endorse this. So, do you know how to fix this?


Answers: Yes, you are absolutely right. G00GLE is a check out engine and has its own algorithm to status and list websites contained by search results. Also we know that G00GLE does not consider meta tag, only title flap that you add up to that time meta. But from where does the description comes? G00GLE match your title tag near the we page content and generates results, not sure but display of description can be controlled by modifying HTML tag, but this requires deep know-how.
Yahoo is very much meta Dependant and considerss meta description.
Not sure what CMS your site uses, mine have Joomla, but it *should* be in your Global Configuration settings.check it, poke around and see what happen.

Ebay: I am base contained by Singapore but item is located contained by US (cos dropshipper base surrounded by US). how to convince buyers?

I am in Singapore. I roll a product from a US based dropshipper on the eBay website. The shipping costs that i state will be base on US rates. If a US customer sees that i am located within Singapore and my item location is US, will he be convinced or confused?

Can i state in my item details : "My contact within US will ship the product to you to cut down shipping costs".

Is it convincing enough? Any other suggestions? Thank you!


Answers: I conjecture that's fine. All we need to know is that we'll receive the item. Saving shipping costs is always welcome.
Well, in the auction info, one of the details it list is "item location." As long as you put the US location the item is actually shipping from, most general public probably wouldn't even notice that you're surrounded by Singapore. However, it's always a polite idea to state the truth within the auction:

"Although I am located in Singapore, to liberate the buyer money and time, all items are shipped from my contact contained by the US."

Usually the only time I verbs is when I'm buying items that are actually located overseas, because it is difficult to negotiator the authenticity and trust a seller when you may own to wait weeks to seize an item. Your situation is totally different, and you should be fine. You may want someone to look over your auction and correct the grammar and such newly to make it easier to read, and thus more trustworthy. Buyers tend to be more secretive of people who hold less professional auctions (it's reminiscent of spam email, where on earth everything is spelled strangely).

How do I grasp assist launching and marketing a hot product ?

I want to market a latest energy - weightiness loss formula . I have be selling other similar products for 9 years .
I know most of the customers are women between 25-45 and look for energy and appetite suppression more than actual solidity loss . (Sustain from gaining weight)

The problem is I am at the mercy of my distributors and I obligation a product of my own .

I contacted a manufacturer and we are
developing a great unusual formula , but how do I get the
first name brand recognition ?


I want to focus on internet , but we are interested to radio or other types of marketing.


Answers: Approach an integrated marketing agency like the one I work at. They will build your brand and product lines from mark as long as you have funds to compensate for the service of course.

The intergrated approach medium you can get brand, creative, design, integration and publicity adjectives within the one company which make it much easier and more cost effective than using multiple agencies to roll out a national launch. Using a reputable firm safeguard your success as you lone get one opening to do it right when you're in start up mode.

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