What are marketing philosphies?
Answers: There are five Marketing philosophies. these are basically how a marketer can think about the market place.
1. Production concept : this concept suggest to do mass production, in order to make the product cheap and easily available in the market. Base of this concept is that if the product is cheap and easily available then people will buy it.
2. Product concept : It suggests to make the product best in quality. logic is that if your product is superior in quality then people will buy it without considering the price.
3. Selling concept : this concept says that if let alone, people will not buy in sufficient amount. so, you should do aggressive selling effort to promote and sell your product.
4. Marketing concept : the most famous and popular concept. it is different from mere selling because in selling you focus on selling whatever you have produced. but in marketing concept, before doing production, you assess the need and desire of customer and then make product accordingly, then sell and finally take customer feedbacks, in order to assess the level of customer satisfaction.
5. Societal concept : it is broader than marketing concept because it says to consider all the three parties involved in the transaction i.e. seller, buyer and the society also which gets affected from that transcation, may be directly or indirectly. this concept says that marketer should make sure that each of the party is satisfied.
So, these were different philosophies of marketing.
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if u cant convience them - confuse them
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