How can I make logos and other commercial artwork camera ready for imprint on promotional items?
Answers: most print shops have their own requirements on the format in which they want the artwork submitted. better check with the one of your choice. in most cases .ppt or .pdf format will do just fine.
Logos and other illustrations should be submitted as .eps and photography and others should be tiffs. This is not a standard, but is no doubt the highest quality format to preserve the original. PDF is also a great format, but do realize that there are different quality settings when saving a PDF.
Many print shops will accept all, but may re-create to fit with their software.
To print with the best quality the graphics need to be 300 DPI. Most web graphics come in only 72 DPI. You need to find on many graphics resource websites (We have 2000+ 300 DPI Graphics for Personal and commercial use) or you can create your own using popular programs like Paint Shop Pro or Photoshop.
Maemae
How much does it cost to advertise on an fm radio station in california?
Answers: That depends on demographics of the station, # of listeners, packages picked, location of the area served and a host of other factors.
The best solution is to figure out who your target market is and find the right radio stations that fit your demographics. Sometimes just using the "right" station for your ads can bring huge results at a low price and population.
Let's say for an example you are selling golf clubs, you would not be wise to use a station that caters to teens. You would be better off targeting demographics where the listeners are in their late 20's to 50's.
Advertising is common sense, put on your thinking cap and really think about who your potential buyer is.
Too many variables as the poster notes above. But I would suggest hiring a media buying professional to help you out because if you do not already know what cost the market will bear, you will get ripped off.
Plus, why radio? How do you know this is the best medium to reach your customers? The person you hire can help you determine this as well and should save you more money than the fee you pay them.
Depending on the time you would like to advertise will determine the price because most of the unattractive times always are the cheapest, so depending on your target audience and product offering it may or may not be a good idea.
There are other cost effective ways to reach a target market like Mobile Marketing Campaigns.
Is MASS ADVERTISING good or bad?
Answers: Both! Depends on the product and the people you are advertising for. Mass advertising of AK 47 in Afghanistan or Pakistan will result in destruct ions.
It depends on what you are trying to do. Mass advertising is for big budgets and for branding effects, let me ask a question, when you cut your finger , what do you put on it??
Did you say Band Aid? Well, the fact of the matter is that Band Aid is a name brand, you used an adhesive bandage. Band aid is branded, it was mass advertised so much and for so long that the public forgets what an adhesive bandage is and uses "Band Aid" as the product when it is a brand.
this is the purpose of mass advertising.
For the small business owner, youcan do the same, but the most cost effective is targeted advertising. Demographics is much more cost effective for short term sales.
if you have mass distribution and want mass sales, then yes it is good