What be the total promotion & marketing spend within the UK surrounded by 2007?
And, if available, how much of this was spent on online/internet marketing (ie, furrow, display, etc)?If any projections for future spending exist, those would be great too.
Answers: Try http://www.internetretailing.net/news/is...
hear it wwas about lb1million.
I want push for on setting up a viable multi-media business part at the commercial agency I work. Help!?
I drive innovative ideas and initiatives at the advert agency I work and strongly believe the Nigerian market is ripe for us to create unswerving business units to provide specialized services using platforms approaching Mobile Content provisioning, Digital and Internet applications. I really need accepted wisdom on1) How to trademark a business case to my MD (who is burning on innovation as a way to stay relevant and contained by touch with today's shifting realities
2) What class of structure and maybe even equipment would be required to provide a Mobile interface that can facilitate content downloads from Internet -to - Phone and even putting hype content on mobile phone content.
Would appreciate pointers and hard tips!
enjoy to put together a business case by subsequent week!
Answers: I would create a power point which can be downloaded from the net.
You could gross a commercial for the Nigerian market and place on free video submission sites.
Post your video here
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I right to be heard create a PESTLE or SWOT and pretty it up for a presentation in power point. Researching and connecting the benefits in your market contained by your presentation is going to be very substantial.
Evaluate direct marketing?
Answers: Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing or advertising. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves unsolicited commercial communication with consumers or businesses. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable results (known as "response" in the industry) regardless of medium.
The most common form of direct marketing is direct mail, commonly called junk mail, where the marketers use a reduced bulk postal rate to send paper mail to all postal customers in an area or all customers on a list. The second most common form of direct marketing is telemarketing, where marketers call selected (or random) telephone numbers. Email Marketing, including spam may have passed telemarketing in frequency at this point, and it is a third type of direct marketing. A fourth type of direct marketing, broadcast faxing, is now less common than the other forms. This is partly due to laws in the United States and elsewhere which make it illegal. A related form of marketing is infomercials. They are typically called "direct response" marketing rather than direct marketing because they try to achieve a direct response via television presentations. Viewers respond via telephone or internet, credit card in hand.
Direct marketers also use media such as door hangers, package inserts, magazines, newspapers, radio, television, email, internet banner ads, pay-per-click ads, billboards, transit ads, etc. And according to Ad Age, "In 2005, U.S. agencies generated more revenue from marketing services than from traditional advertising and media."
If the ad in the medium asks the prospect to take a specific action--call a free phone number, visit a website, return a response card, place an order, visit a PURL, complete a survey, etc.--then the effort is considered to be direct marketing. Direct response or direct-response advertising are both synonymous terms for direct marketing.
Advantages and Disadvantages of Direct Mail
Some people respond positively to direct mail advertising and find useful goods and services on offer. Traditionally, this was more true in rural areas where people had to travel many miles to do their shopping and direct mail and mail order shopping was a major convenience. However, many people dislike it, in the same way as with telemarketers' calls and e-mail spam, and some jurisdictions like the US have laws requiring junk mailers to withhold their offerings from residents who opt out.
Advantages for marketers include the following:
Targeting - Historically, the most important aspect of direct mail was its ability to precisely target previous customers. If a suitable list was available, it could do a good job of targeting prospects.
Personalization - Direct mail can address the customer personally and be tailored to their needs based on previous transactions and gathered data.
Optimization - Because of its direct accountability, direct mail can be tested to find the best list; the best offer; the best timing (and many other factors). Then the winning tests can be rolled out to a wider audience for optimal results.
Analysis - The bulk mailing is large enough to allow statistical analyses. For example the results can be analysed to see in detail the performance of individual offers in say a squinch report which shows sales per square inch. With suitable media or source codes, the performance of lists can be captured. These enable better selection of offers and lists for future mailings.
Accumulation - Responses (and non-responses) can be added to the database, allowing future mailings to be better targeted.
Disadvantages include:
Cost - The cost per thousand will be higher than almost any other form of mass promotion (although the wastage rate may be much lower). Also, development costs in database acquisition/development.
Waste - Large quantities of paper are thrown away (see below).
Alienation - Some recipients resent direct marketing being "forced" upon them, and boycott companies that do so. Moreover, they may obtain Prohibitory Orders against companies whose direct marketing mail they find offensive.
[edit] Critiques of Direct Mail and the Movement Against it
Many consumers, as well as environmental protection groups, are concerned about the environmental impact generated by junk mail. According to 50 Simple Things You Can Do To Save The Earth:[1]
Each year, 100 million trees are used to produce junk mail.
250,000 homes could be heated with one day's supply of junk mail.
Americans receive almost 4 million tons of junk mail every year. [3]
The yearly production and disposal of junk mail consumes more energy than 2.8 million cars.
wiki
The word "Direct" is a key word
Meaning, which ever method you use to market or try to put your product in the market for sales, the method must be direct and most effective.
Strength, the effectiveness is greater, more direct feedback
Weakness, greater networking is required, and you might not have the ability or supports to do so. In a foreign world, mis-communication can be even result negative effects.
Get answers to all your marketing related queries from the following website
http://www.ajsquare.com/resources/white_...
Targeted mailings and shots work well if the research is done right at the beginning.
Using a sniper rather than a blunder bust approach. Segment the market and target the smaller groups that can give you the best response. We achieve a 1-2% success fomr targeted mailings