Advertising Marketing Questions and Answers

Do car dealerships hire an agency when they want to advertise, or do it themselves?




Answers: its a combination.

Manufacturer hires an agency to do creative and media buying. dealerships are more than welcome to use those materials for their own marketing (newspaper ads, radio, TV) and for a very small fee can have the agency adapt the creative with their specific information.

Typically, dealerships in an area combine their efforts in dollars for an ad campaign to boost up what the manufacturuer is doing and they use the media buying arm of the ad agency to do this - they get the volume and great rates enjoyed by the fact that they also buy the massive national campaigns.

Dealerships in remote areas would do their own stuff in terms of media, but would still likely look to the agency to produce creative - adapting existing creative is a lot cheaper than creating new. Or, if they buy a lot of newspaper, use the creative services of the newspapers to make the ads, usually for free or very cheap.

Those ads typically look like crap, so hire a professional, its your brand image you are dealing with, and if you are cheap in creating it, that is what the consumer perception will be of the dealership.
Usually car manufacturer looks after brand advertising so many a times it is their agency that provides basic advertising material with directions on how to use the advertising material.

What do you when scamclub.com posts lies on yahoo go through engine?

scamclub.com is a fraudulant website who just desires your money they post other people's troubles just to return with publicity for their website and they have never done anything to comfort anyone? how do you take concern of this?


Answers: Sue them

Factors that influence sale?

What factors influence store sale?


Answers: Sales are affected by the following factor:

1 Customer demand
2 Seasonal effect
3 Pricing policies
4 Discounts
5 Value of the product for the customer
6 Competition
7 Type of the product
8 Advertising
All of the above plus:

- the weather
- time of year
- reduction
- employment rates
- awareness of product
- availability of product
- reputation of manufacturer
- reputation of retailer
but in the main price
Position, price promotion

Marks and Spencers use a higher price for perceived highly developed quality. The promote this to drive sale

Selling benefits rather than features also help the sales process.

The ending and final thing that influences sale is hard work!!

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