Advertising Marketing Questions and Answers

Where can i purchase a few 2oz.plastic refillable bottles next to snippable tips and verbs past its sell-by date cap?

My efforts are to enjoy prototypes of my invention prepared to showcase and demonstrate for reputable companies.


Answers: Stores that sell charm products will have them.

What search engine optimisation techniques worked for you, in getting your website to the top search engines?




Answers: My website was #1 for the keyword "home business" for about 3 or so years -- until G00GLE changed its algorithm and now gives emphasis on the keywords in the domain name. Search for "home business" and the top are those sites with those keywords (my site now fluctuates between #5-10)

But in the new pages we create, we have changed our naming conventions and now our URLs contain the tite of the article such as business-tips-entrepreneurs.htm

Title is critical. We take a long time tweaking the meta title of the page. It has to have the right keywords

Content is key, however. We make sure we write good quality articles. It is easy to get links and other people will link to you without you begging for them to do it if your content is good

We used to let others use our articles, but with duplicate content penalty, we don't do article submissions anymore.

The key is to make sure that every single page can stand to compete with other pages. So you can get traffic to your homepage, and all your inside content pages. We don't rely on one keyword -- e.g. "home business" -- as we have lots and lots of keywords where we are #1.

Make sure your site ranks in LOTS and LOTS of keywords, even longtail ones, and don't rely on a handful of keywords. 100 visitors from 100 keywords is much better than 1000 visitors from 2 keywords
without paying advertising fees it is hard...key words the describe your business - product are critical, I have been dealing wit this problem also...its a day to day fight...i have put many ads on free web sites (classified) theres a ton out there.

what kinda products you dealing with?
I found that combining SEO with SMO and focusing on about a 3% - 4% on page optimization along with 1 way links from as many Social Media/Bookmarking sites as possible helps me eat through huge competition.

After I get that stuff working I frequently use a solid internal linking strategy and everything sort of clicks.

1 way links are key. You can actually get your site into the top 10 on that 1 thing alone so long as you use the correct anchor text and whatnot.

But with the Web 2.0 stuff going on, I've found it easier and faster to rank for more words.

What's truly odd, is most of my buying traffic comes from FaceBook, Scribd and Squidoo rather than G00GLE.

Hope that helps,

Jonny Andrews
http://www.TheGuruAssassin.com
My company with a few retail locations launched a corporate website 2 years ago. Back then paid keyword driven advertising was the only way to get some traffic, and we paid a few hundred dollars to G00GLE every month, whose per click rates were less than a dollar, with most in the 5 cents - 50 cents range. Since then, G00GLE's keyword prices have become astronomical, with each click costing around $7 to $10 now, so we have opted out of G00GLE now.

Everyone recommends getting listed in dmoz.org to start increasing the pagerank for a site, but we were never successful in getting listed, and were not able to reach someone at dmoz.org to find status of our submission. I think dmoz is an inefficient system relying on people who either have no time or inclination to act quickly on submissions.

Surprisingly, most of our traffic and successful conversions came from 2 sources, so we decided to switch our paid advertising to those providers - MSN ( http://www.msn.com ) and BizCron ( http://www.bizcron.com ). MSN worked well to drive traffic to our site, and bizcron worked well to deliver customers to our retail franchise locations. The successful conversion rates from visitors to paid customers with both providers were in the 10% - 20% range.

Some statistics:

We had an average of 3.89% clicks for each ad shown for both the above providers in 2007 (or 3.89 clicks for every 100 impressions), and an average conversion of 1.56% (or 1.56 paying customers for every 100 impressions) or about 52% conversion from clicks (1 of 2 people who clicked purchased something from us).

I am not sure about others, but from what I understand, the above is average return on advertising investment.
Consider placement of various critical SEO [Search Engine Optimization] metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published websites
at G00GLE and Yahoo.

Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who's my end user - is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.

A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots
are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with G00GLE
and Yahoo and it begins with the "Title" metag which
should consist of no more than 65 characters separated
by commas. The "Title" should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the "Description" which is
usually 41 words to form a complete sentence which
best describes one's goods and services.

And the very last category - "Keywords" are also
somewhat limited to 15 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to G00GLE's spamreport.com can result in the
elimination of your website from their search
directory.

Good luck!

Any suggestions on where on earth I can hype a website for handmade plenty?

I've created a website for a local bag initiator:

www.jaggedlinebags.com

Now I'm just looking for suggestions on getting some trellis traffic there. Is at hand anything online that I can use to my advantage to catch some visitors to the site?
We've done craigslist and myspace postings. Any other philosophy? (web or non-web)


Answers: Try this website for business social networking
http://www.petads.bappy.com/adlandpro.ht...
Adlandpro offer free business social networking, free classifieds, forums, and more...

Free Classifieds
http://www.petads.bappy.com/1.html
See if you can go and get someone to host a party to display and flog the handbags. Get someone who can pull 10 - 20 friends to come to a "party" serve muted refreshments and let the ladies mingle!

See if you can carry some local arts groups to trade links with you. See if they would be interested surrounded by featuring the heaps as a raffle prize. You can ask people to associate your site's mailing inventory to be eligible or have the other group collect entries and share the detail with you.
Great looking site, I really close to how you laid it out.

With what you're doing I would strongly push you to look into what is called Social Media Optimization. SMO

SEO is the search out engine optimization and that's also going to play a part surrounded by getting you traffic.

You see, it's not just more or less "posting" your stuff somewhere and hoping people see it. That's how the offline world works, and that's why regular public relations sucks so much.

If you're hurting for cash I'd speak to go near FaceBook.com

Not only does this site go and get over 2x as many page view as G00GLE every month, they also have a enormously cool Pay-Per-Click program that is dirt cheap.

You target your customers, not base on the keywords they're looking for, but on what they have indicated they're interested within. So when they log into their profile your ad will be right within.

This is much cheaper than adwords, and from what I can tell it is importantly effective.

Non-Web would be medium. Get some free press.

That's a massive topic by itself, but here's what you need to do contained by a nutshell...

#1: Write a press release that focuses on human interest. (How your handbag saved a dying child or something)

#2: Come up near a "Media pitch" that is
- short
- funny
- have zero sale
- focuses on how your info can benefit the readers/viewers/listners

#3: Call newspapers and radio stations and ask for the editor who works within the fashion wedge or whatever slice will correspond to what you sell.

#4: When you speak to them, ID yourself, ID where you're from, Tell them why you're calling (ie Pitch) and ask if you can convey your press release to them.

#5: FOLLOW UP!! This is the most vital bit about the process. Call them spinal column. Remember, they're busy.

This may sound a bit complex, but I'm recounting you it works. I use this exact method and it's landed me contained by over 50 papers and on some massive radio shows.

Huge, huge, huge web traffic and insane sale! You will not be sorry you go this road.

And the best part is... you'll never enjoy to pay for it!

Good luck!

Jonny Andrews
http://www.TheGuruAssassin.com
* INTERNATIONAL ONLINE COMMUNITY WHERE U CAN BLOG AND CREATE ATTRACTIVE PROFILES TO SHOW WORLDWIDE:

http://r.yuwie.com/scorpionelyyours

* USE PTC SITE TO REDEEM UR EARNING INTO FREE ADS:

http://bux.to/?r=Bux2register

* A FACEBOOK OF LINKS, this site is topical, U SIGN UP FOR FREE THEN ADD UR SITE, DESCRIBE IT AND RATE IT, GIVE UR URL LINK and SEE REFERRALS AND CLIENTS GET INTO U for FREEEEEE:

http://www.zion5.com/?a=scorpio

* WORLDWIDE ABSTRACTS IN MORE THAN 30 LANGUAGES!! WRITE AN ABSTRACT AND PUBLISH IT IN ANY LANGUAGE U WANT AND MAKE ALL PEOPLE WORLDWIDE READ IT AND GO TO UR SITE FOR FREE:

http://www.shvoong.com/aff-3C5A8/

The entirety of this site is protected by copyright © 2008. All rights reserved. RunEye.com