Buyers in general do not compare _____________.?
a. Specialty productsb. Shopping products
c. Convenience products
d. Unsought products
e. None of the above.
2._________ products/services are more quickly consumed, usually within a single use or a few usage occasions.
a. Durable
b. Pure
c. Consumer
d. Nondurable
e. Industrial
3.____________ is a opening to identify and differentiate goods and services through use of a heading or distinctive design element.
a. Brand
b. Packaging
c. Labeling
d. Brand equity
e. Product support service.
4. A review of the sale, costs, and profit projections for a new product to find out whether these factor satisfy the company's objectives is ______________.
f. Test marketing
g. Business analysis
h. Concept conducting tests
i. Product development
j. None of the above.
5. The company might also try to____________ by varying characteristics such as quality, features, or style to attract fresh users and to inspire more usage.
a. Modifying the product
b. Improve the product
c. Divest the product
d
Answers: 1. My guess would be c.
2.d
3.a
4.j (its a balance sheet, income statement or statement of lolly flows)
5.a (modify not improve, may try to lower cost so they can lower price and vend more)
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Topics that are studied include organizational culture, productivity, diversity issues, ethics, networking, compensation and rewards.