Advertising Terms?

In advertising, surrounded by what context are the words dominant and resistant used?

Does media hype your site's relationship surrounded by the Yahoo directory for $300 dollars a year obtain you abundantly of traffic...

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Answers:   Im in media hype and have not hear them used so much.

Dominant may be more about the dominant verdict maker on clear in your mind purchases.

Resitant may be the type of buyer the advertiser needs to overcome and influence.

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