General Business Questions and Answers

What does this mean?? What is the range of expected response and conversion rate for a direct mail program?




Answers: If your direct mail program is directed at selling a product/ service... then..

When you send out direct mailers... the "guess"timate of the percentage of people who will buy your product before you actually send out the direct mailers is called the expected response. Whereas the actual response is the conversion rate.

The conversion rate = (No. of people who bought your product divided by the total number of people who received your mailers) * 100

For. e.g
If you send out your emails to 125 people and 35 of them buy your product then your conversion rate is (35/125)*100 = 28%

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Improving Conversion Rate:
Understand the market well. Identify the existing best customers of your product or service, find out why they buy your product or service - attracting more like them is then easy. . . just go where they go and drop your mail.

Pareto's 80/20 rule principle : 20% of your best customers bring in 80% of your profit. You'll get higher response from any type of advertising when you actually show these people using your product/service in your media.

After you finish surveying your clients, you'll know what makes your existing clients buy - and you can ask qualified and researched "prospects" the same question and if they meet similar target profiling, you will get the same / similar response.

What scope should i get hold of if i want to be a investor working for an investment company?

I want to do something in nouns like investor, currency broker, something along those lines. I am surrounded by college now but unsure of the foremost i want to go for however. Anyone that is any of these things hold an idea on what category of degree i should find?-Looking to make 400,000 a year. I love money (who doest) and getting payed to play next to others and get payed like mad for it sounds fun!


Answers: Start out with a 4 year Finance Degree. FYI... You don't requirement a degree to be a stock broker, but remember a stock broker is basically a salesman. He is told what to sell to his clients. He doesn't truly do the research and pick great investments.

And if you are looking to make $400,000 a year you might want to consider getting an MBA contained by Finance from a first class university... ie. Harvard, Princton, University of PA, Stanford...

Good luck

Also, note that making $400,000 a year doesn't usually miserable you are doing much investing. Typically you are managing an investment team.

And if you do draw from so lucky. please do not be so foolish to think you are "playing" next to someone elses money. There is a huge amount of responsiblity that comes with these positions.

Did USPS lose my carton?

I order guitar hero bad ebay on Jan 12/08, it is now the 29th and its still not here. I do enjoy a tracking number, but all it say is "Your item left the United States from LOS ANGELES at 12:27 AM on January 21, 2008." I own bought other stuff off ebay bought nil has ever taken this long to acquire to my house. So my question is, do you contemplate USPS has lost my bunch, should I try calling them? I do have insurance on it though, so I should obtain my money back if they lost it right?


Answers: I would dispense it some more time, at least another week.
Give it time. Slow e-mail only get scanned within where it leaves and out at transference. The Post Office won't even accept an inquiry on it for another 10 days to 2 weeks. You don't read aloud how far away you are from LA, so it is difficult to determine if it is really late.

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